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Amy Knapp Serves as a Panelist at 2017 Legal Marketing Association Annual Conference

Amy Knapp was a panelist at the 2017 Legal Marketing Association’s annual conference in Las Vegas, NV.  The program, “Website Development War Stories: Devising Solutions to Counter Adversity,” discussed the challenges that law firms face when embarking on a website design project; from project management issues to navigation and usability concerns.  

Topics included:

  • How to plan before you design
  • Methods that allow for attorney input without introducing delays
  • How to manage the emotional needs of various stakeholders
  • Secrets to striking the right balance between beauty and practicality
  • Tips for how to quickly get visitors to the content that interests them