Amy Knapp was a speaker at the 2018 Legal Marketing Assocation’s National Conference held in New Orleans, April 9-11. With fellow legal marketers, Amy presented “Website Deep-Dive: The Step-by-Step Guide to a Successful Website Project.” Using a case-study to frame the conversation, the session covered the entire scope of website development, including planning, hiring, strategy, design, development, launch and post-launch. Participant take-aways included practical guidance on how to navigate inevitable stumbling blocks, snags and pitfalls and how to stay focused on your firm’s big-picture goals.