The Ackert Advisory featured Amy Knapp as the presenter for their quarterly Marketing Leader Roundtable. The roundtable meetings are open to members of this elite peer network that consists of leaders in marketing and business development from national and international law firms. Her presentation, “Competitive Positioning: How to Beat the Competition to the Next Premium Practice of Law,” highlights how lawyers and law firms can develop new niche practices in upwardly trending areas so that they become the leading expert in those fields. Throughout history, trends have presented both the greatest opportunities and greatest risk for businesses and professionals. Spotting and acting on emerging trends is how successful companies have always captured market share and spurred innovation. This interactive presentation demonstrates how lawyers and law firms can take advantage of this strategy and rethink the way they position themselves in the marketplace.