Amy Knapp

Amy Knapp is a business development and marketing consultant with over 20 years of experience in the professional services industry. She has served as a senior marketing strategist and a communications professional, and she is an experienced facilitator and is an expert in legal services marketing.

Over the past several years, Amy’s projects have included re-branding and business development campaigns for small, mid-size and Am Law 200 law firms. Her work has included web repositioning, national advertising, firm-wide marketing plan development, practice-group specific business development campaigns, RFPs and proposals. Other projects have included the introduction of E-Z Pass to New Jersey highways and the introduction of high-end food retailer Dean & DeLuca to the D.C. market.

Graduating from Westminster College with degrees in Political Science and Writing, she went to work for Daniel J. Edelman, one of the world’s largest PR firms. Amy also directed a consulting firm where she focused on public presentations and community-wide information campaigns, including the first electronic town meetings and served as speechwriter for the President of the National Association of Homebuilders. Amy is a 2016 Fellow of the College of Law Practice Management.


Best Practices for a Law Firm Social Media Policy

social-media-policyNOVEMBER 18, 2016
Every organization should have a social media policy, and that includes law firms. Surprisingly, though, not all do. I have seen client examples that are 9 pages long, and others that are perfectly effective and that are 1 ½ pages long. Regardless of length, most policies cover the following subjects…Read the full article →

Stake Your Claim: Creating a Niche Legal Practice

SEPTEMBER 14, 2016
If you are particularly interested in this theme, you’re likely responsible for helping attorneys with business development and marketing initiatives. You are continually looking for fresh ideas, best practices and other tips that will give you an edge and propel your ever-busy attorneys to new heights…Read the full article →

How to Align Your Real Life and Online Brands [Infographic]

real life and online from elaineMAY 24, 2016
To truly maximize the effects of a focused content strategy, attorneys must ensure that their online brand matches up with their real life brand. We’ve made doing it real simple with four steps that will differentiate you and your practice in a crowded marketplace..Read the full article →

Focus to Grow: A Winning Practice Strategy for a Digital Age

Focus to Grow imageMAY 5, 2016
Want to become a more noticeable lawyer? Pick an area of focus and engage in intentional acts of marketing and business development to distinguish yourself in that field…Read the full article →

Five Lessons from a Social Media Survey of In-House Counsel

bloomberg-photo-300x215DECEMBER 9, 2015
Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of social media and law firm–generated content. Read the full article →

The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

A-List-Chambers-USA (1)JULY 8, 2015
Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high gear for another year, we bring you an inside look at firms who have demonstrated excellent results.  Read the full article →

How LinkedIn Publishing Could Kill The Law Blog

linkedin-blogMAY 7, 2014
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided whose  […]     Read the full article →