It’s official. A Washington Post article titled, “Law firms get into the social media game,” declared that firms no longer think social media is a fad and are looking to embrace it the way other businesses are. And in fact, the change in attorney attitudes from our first training session five years ago to today is dramatic.
The facts are compelling: research shows that general counsel are influenced by social media and blogs; the usage statistics are overwhelming; and the case studies are tantalizing. Lawyers are using social media to build practices, and those case studies make it clear that this is the direction of the future.
We help lawyers and law firms develop the skills and strategies they need to build business through social media. Our credentials include LinkedIn and Blogs for Lawyers (2012, Thomson Reuters), numerous speaking engagements, nearly six years of experience training lawyers on social media and a great client roster.
RELATED BLOG POSTS
DECEMBER 9, 2015
Just before Thanksgiving, Greentargetand Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of social media and law firm–generated content. …Read the full article →
MAY 7, 2014
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided whose message would get through and before the social networks truly took over — you…Read the full article →
JANUARY 11, 2014
While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of critical importance). Can you say, “Company pages?” At their most basic level, LinkedIn.com Company pages…Read the full article →