Former Legal Professional Becomes a Marketing Professional | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Penny Paul brings to Knapp Marketing over 12 years of marketing strategy, public relations, and branding experience. A graduate of Yale University and Cardozo School of Law, she has served as an in-house law firm marketing director at a domestic law firm, in business development at an international law firm, and as a senior strategist at several agencies. Penny’s specialty lies in helping law firms define their brands, and then develop and execute plans which will effectively and persuasively deliver those brands to target audiences.

Penny has also conducted public and media relations campaigns for many high-profile law firm and corporate clients, attaining placements in top-tier media outlets and publications, and also managing crisis communications to contain negative coverage.

An award-winning writer, Penny manages projects integrating a variety of communication vehicles including social media, websites, events, press outreach and corporate communication. She is skilled at developing content like practice group descriptions, business plans, attorney biographies, blog posts, white papers and by-lined articles.

How to Throw a Festive Law Firm Holiday Party

Lawyers are a competitive bunch. For these minds, mulling around the mulled cider does not a stimulating holiday party make. So this holiday season, we treated our law firm clients to some Christmas-themed legal debates on the lighter side. In …
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How to be the Lawyer Who Reporters Call

Every day the media issues a barrage of stories about congressional investigations, executive orders, tax reform and federal indictments, and lawyers are in hot demand to give perspective and commentary on breaking news. However, it can be hard to break …
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PR in the Age of Alternative Facts

Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically. The news cycle, already accelerated with the advent …
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