Legal Marketing Digital & Creative Consultant | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Nancy Slome is a seasoned legal marketing consultant with more than a decade of experience advising attorneys on strategic marketing initiatives and creating compelling content for their websites. She brings a unique blend of technical and creative know-how to the table. Nancy spent six years as the online marketing director at two AmLaw 100 firms – first for White & Case, and then at Pillsbury, where she led key marketing technology initiatives and was responsible for launching both firms’ websites.

Her background also includes working for several award-winning branding, advertising, and design agencies. With deep knowledge of strategic content marketing, web design and development, Nancy takes a 360-degree view of digital marketing for law firms. Whether it’s search engine optimization or an online campaign, a 50M+ email distribution or performing a thorough marketing analysis and design for a top international law firm’s website, Nancy puts her professional stamp on each client engagement.

Nancy is a graduate of the Rochester Institute of Technology, where she earned her BFA in Photography. She is a regular speaker and presenter at legal marketing and consulting conferences and events, including those through The Legal Marketing Association (LMA), LMA Northeast, Legal Marketing Tech West, Social Media for Law Firms, The Conference Board, and The National Investor Relations Institute. She currently serves on LMA’s Technology Committee and has served on the NYLMA Board of Directors and the NYLMA Programming Committee.

Presentation – Practice Descriptions that ROCK!

Are you planning to update the content on your firm’s website in 2018? Don’t forget about your practice group descriptions! Start the year off right with tips for sharper and more effective practice descriptions. During the program, you’ll learn how …
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Presentation – Law Firm Websites: Broken, but Fixable

Corporate law firm websites have come a long way. And as law firm marketers, we’ve shared best practices, tackled branding issues, and made significant progress on the content marketing front. Over on the tech side, we’ve moved away from clunky, …
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Quoted – On Point Attorney Bios by Cheryl Bame

Studies show that attorney bios are the most-read content on every law firm website. Some surveys say that as much as 80 percent of website traffic goes directly to bio pages. So it makes sense that communicators who are asked to write …
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Six Great Attorney Bios You Wish Were From Your Firm

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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