Jennifer Simpson Carr | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Jennifer is a business strategist who guides firms and attorneys in establishing competitive advantage and winning new business in competitive markets. She has more than a decade of experience leading business development strategies at small and mid-size law firms, primarily in the Am Law 200, throughout the United States. 

Jennifer’s comprehensive approach to business development combines marketing strategies, targeted communications campaigns, and thought leadership opportunities. She uses these to position law practices, differentiate them from their competitors, and drive new business opportunities, resulting in increased revenue.

Experienced in building firm-wide campaigns as well as those focused on practice areas, niche groups, and regional offices, Jennifer’s focus is on developing strategies that fit not only each group’s specific aims but also support the firm’s overall business objectives.

Co-chair of the Legal Marketing Association’s International Social & Digital Media Shared Interest Group, Jennifer has held numerous leadership positions within this association and is a frequent speaker at industry events nationwide as well as a JD Supra Perspectives contributor.  She received her BA in Communication Studies from East Stroudsburg University, a Graduate Certificate of Marketing from The University of Texas at Dallas, and earned a Mini-MBA in Digital Marketing from Rutgers Business School.