Jennifer Simpson Carr | Knapp Marketing
Where solid business strategy and smart marketing ideas converge.

Jennifer is a business strategist who guides firms and attorneys in establishing competitive advantage and winning new business in competitive markets. She has more than a decade of experience leading business development strategies at small and mid-size law firms, primarily in the Am Law 200, throughout the United States. 

Jennifer’s comprehensive approach to business development combines marketing strategies, targeted communications campaigns, and thought leadership opportunities. She uses these to position law practices, differentiate them from their competitors, and drive new business opportunities, resulting in increased revenue.

Experienced in building firm-wide campaigns as well as those focused on practice areas, niche groups, and regional offices, Jennifer’s focus is on developing strategies that fit not only each group’s specific aims but also support the firm’s overall business objectives.

Co-chair of the Legal Marketing Association’s International Social & Digital Media Shared Interest Group, Jennifer has held numerous leadership positions within this association and is a frequent speaker at industry events nationwide as well as a JD Supra Perspectives contributor.  She received her BA in Communication Studies from East Stroudsburg University, a Graduate Certificate of Marketing from The University of Texas at Dallas, and earned a Mini-MBA in Digital Marketing from Rutgers Business School.



Strategic Planning for Industry and Practice Groups

Jennifer Simpson Carr presented at Legalweek on January 31 in New York. During this interactive session, industry leaders took an in-depth look at the strategic planning process and provided marketing and business development professionals, particularly those focused at the practice, sector, or …
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Voice of the Client: Hearing the Client Through the Noise

This article originally appeared in Marketing the Law Firm. Lawyers and law firms are exhorted constantly to listen to the voice of the client! They are told this by the economic engineers who drive the legal profession — General Counsel — on panels, in media interviews …
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