Attorney Bios & Law Firm Practice Area Descriptions | Knapp Marketing
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Bios & Practice Descriptions

Lawyer bios and practice area descriptions on a law firm’s website are the most frequently repurposed materials within a firm. They are also one of the most challenging projects marketing departments undertake, as there are many moving parts on both the project management and writing side that need to be managed. Knapp Marketing has substantial experience in streamlining the process for our clients while providing a superior work product.

Attorney bios are not only the most visited section of any law firm website, they serve as a basis for the bios that are used in RFPs, firm brochures, published articles, speaker bios and on LinkedIn. We understand how to craft robust lawyer biographies that reflect an attorney’s current practice, unique skillsets and differentiating characteristics – all with the goal of connecting with potential clients. Attorney bios also need to reflect the law firm’s branding, while sharing a uniform voice and style.

Similar to biographies, practice area descriptions need to reflect a law firm’s identity and a common tone. But unlike biographies, practice area descriptions must serve as an umbrella for what is often times a wide variety of sub-practices with different goals and agendas. Knapp Marketing works with law firms to determine the key information that needs to be addressed for each practice area and help them develop a format that reflects their unique style as well as supports the law firm’s business development objectives and brand.

Six Great Attorney Bios You Wish Were From Your Firm

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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The Great Attorney Bio Challenge! [Infographic]

Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your experience. Why not …
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