Chambers & Rankings
Whether your law firm is interested in raising its profile through local legal rankings or gaining entry to sought-after national legal rankings like Chambers, Knapp Marketing understands what it takes to develop a proper legal rankings strategy and write successful submissions. With over a decade of experience with the Chambers Guides, and many years developing strategic submissions for an array of other legal publications, we take the hassle and guesswork out of rankings for law firms.
We’ve yet to meet a legal professional who enjoys the Chambers submission process, but we have met many who’ve thanked us for helping them manage it for them. For law firms that are ready to take control of their Chambers workload, we offer three solutions.
Chambers Assessment and Strategic Recommendations
Has your law firm been so overwhelmed with simply meeting Chambers’ deadlines that you haven’t been able to take a step back and look at the bigger picture of your Chambers strategy? If so, you are not alone. Many firms in this situation turn to Knapp for our Chambers assessment and strategic recommendations. We research the law firm’s internal processes and external results, challenges and goals related to Chambers. We also benchmark the firm against their competitors and take the firm’s strategic plan into consideration. After a thorough analysis of this information, we present targeted, actionable recommendations related to not only improving your process, but also improving your Chambers rankings.
How does your marketing team manage Chambers? Is there a formal process in place? Many firms do not document the processes used by staff to create and manage submissions. Nor do they have a central repository for Chambers’ tips and best practices, which means that your firm’s Chambers submissions probably aren’t as strong as they could be. Knapp’s Chambers Manual is written from the perspective of a legal marketer, so it is easy-to-use and answers the most frequently asked questions. This manual is helpful to existing law firm staff immediately, and over time, and as staff changes, it will institutionalize and preserve a successful rankings process and culture within the firm.
Targeted Submission Assistance
Struggling to get that corner-office partner ranked? Or an entire practice group that truly owns the market? We frequently work with in-house law firm staff to address these challenging submissions. We collaborate with the marketer in charge of the submission every step of the way, from our initial Chambers strategy session to following up with the researcher. We provide targeted insights and guidance that will best position the attorney or group for a ranking.