Content Marketing & SEO
Content marketing is one of the most effective ways for law firms to reach their target audiences and establish themselves as thought leaders in their chosen area. But creating effective legal marketing content is more than just posting treatises on your law firm’s website. Successful legal content marketing requires a solid grasp of both the law and the digital techniques that work best in delivering your content to potential clients. Knapp excels in both disciplines.
The Knapp Content Marketing team combines award-winning writing skills and experience in the practice of law, legal writing and legal journalism with technical knowledge of search engine optimization (SEO). Our years of working as and with lawyers help us translate complex legal concepts, procedures and arguments into concise, clear language that prospects, the media and Google understand.
Our team frequently attends conferences and seminars on the latest in content marketing so that we can deliver the latest in cutting-edge techniques to our law firm clients. We stay abreast of the latest search engine algorithms and how audiences seek content, and know how to craft your legal expertise into online content that is not only compelling and informative, but which can be easily found by GCs and other prospective clients who turn to search engines for answers to their questions.
Working closely with your law firm, Knapp Marketing develops an in-depth knowledge of the most pressing questions facing your client base and creates content strategies to address those questions. Our digital marketing specialists then curate SEO-friendly website and blog content with the goal of ranking well in online queries. We monitor analytics to learn what your target markets are looking for, what is working and what can be improved, and provide a steady stream of legal marketing content written to stand out in the cluttered information marketplace.