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Jennifer Simpson Carr to Speak at Content Marketing World

In the effort to differentiate themselves in ways that go well beyond standard client alerts, partner bios, awards, and speaking engagements, many legal marketers are turning to content marketing, an emerging discipline that shows, rather than tells, clients and potential clients why this firm is the firm that will win for them. On Friday, September 6, Jennifer Simpson Carr will speak during the “Strategic Vision” session, the first of a two-part Legal Services Forum at the Content Marketing World Conference in Cleveland, OH. This forum will look at the strategic imperatives behind legal content marketing as well as the tactics that embody these strategies.