Strategic planning is a discipline and a leadership process. Jennifer Simpson Carr will present a webinar to the Legal Marketing Association’s Mid-Atlantic Region on February 27 on “Strategic Planning for Marketing and Business Development Professionals.” The goal of this webinar will be to provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, with the understanding and tools to lead and implement strategic business plans.
- An understanding of strategic planning and the role it can play in helping you be more effective and have a greater impact on your firm’s business success.
- The process for strategic planning.
- The role of marketing in strategic planning.
- What are some barriers to success and how to overcome them.
- How practice, sector, and office plans relate to the firmwide plan.
For more information or to register, click here.