Where solid business strategy and smart marketing ideas converge.

Jennifer Simpson Carr to Present at Legal Marketing Association’s Virginia’s Chapter

Jennifer Simpson Carr will present at the Legal Marketing Association’s Virginia’s Chapter on October 23 on “Decoding the Legal Sales Process in a Digital World: Helping Your Clients Find You Before They Ever Need You.”  In this interactive session, Jennifer will lead attendees through the process of identifying the specific questions that prospects (GCs and Sr. Execs) seek to answer in their day-to-day challenges and how that informs content development. This is a Knapp Marketing methodology developed in response to the internet and the adapted behaviors of buyers of professional services. Once we decode how buyers conduct online research into their problems and make buying decisions, we can write the content that answers their questions and is compelling — and have that content waiting for them — even when we don’t know who they are or when they will need us.

For more information or to register, click here.