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Jennifer Simpson Carr to Present at 2019 LMA Annual Conference in Atlanta

Social media has developed far beyond a brand-building tool to a tool for accelerating the relationship-building process, leading to new business and enhanced client relationships. Jennifer Simpson Carr will present at the Legal Marketing Association’s Annual Conference in Atlanta on April 10 on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” This deep-dive workshop will explore how to effectively use social media for lead generation and business development through practical, innovative, actionable, and budget-friendly strategies and tactics.

This workshop will also cover:

  • How to develop content strategies that support your business development plan
  • How to build an editorial calendar to plan future content and maximize content assets
  • How to build a strong LinkedIn profile, evaluate connections and use the platform to generate business and new connections
  • Effective analytics and measurement tools and what to do with them
  • Tips for using analytics and metrics to write content that draws in readers

For more information, click here.