Where solid business strategy and smart marketing ideas converge.

A Deep Dive into Brand & Messaging and Content Strategy

At the Legal Marketing Association’s national conference last month, I joined some very smart colleagues and sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert Algeri from …
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Six Great Attorney Bios You Wish Were From Your Firm

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that go something like this: …
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How to Throw a Festive Law Firm Holiday Party

Lawyers are a competitive bunch. For these minds, mulling around the mulled cider does not a stimulating holiday party make. So this holiday season, we treated our law firm clients to some Christmas-themed legal debates on the lighter side. In …
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