Where solid business strategy and smart marketing ideas converge.


How My Mom Could Have Saved Dewey LeBoeuf

My mother is a sweet homemaker who bakes a [soul-affirming] pie nearly every day.  She quilts up a storm, has the cleanest house you have ever seen, and in general runs a pretty tight ship. This apple-cheeked grandma also has a good …
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How to Write Attorney Bios that Work

There’s been a lot of buzz in the blogosphere lately about the importance of attorney web bios, so my team and I figured that maybe a blog post from people who actually write attorney bios might be in order.  🙂 …
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Five Favs from LMA 2012

All my life, the quickest way to awaken my inner skeptic has been to tell me how absolutely wonderful something is. I’m quick to poke holes and speculate on who’s paying you for the endorsement. (And I work for lawyers.  Hmmm.) Enter …
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How to Launch a Successful Law Firm Coaching Program

For the first time, at the LMA 2011 annual conference several weeks ago, I heard a convincing argument that sales people and lawyers have something in common:  “Both are high producing individual contributors.” As opposed to team players, presumably. This …
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