Where solid business strategy and smart marketing ideas converge.
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided …
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In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know it, evidently) …
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I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a …
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In March 2013, I spoke at a law firm retreat on a Friday afternoon, after which David Maister emerged from retirement to speak for three hours on Saturday morning. If you get nothing else from this blog post, I hope …
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The 2014 edition of this study can be found here. Over the past six weeks, the Knapp Marketing team has conducted a research project to identify the percentage of attorneys listed in Chambers USA in the recently published Chambers USA …
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Being tasked with preparing a firm’s Chambers submissions is not considered the plum job in a law firm marketing department. First, the responsible party must convince umpteen busy attorneys to reflect on the past year, cull their most significant matters and summarize …
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