Knapp Marketing can help you rise to the top of today’s extremely competitive news landscape by developing media messaging, planning public relations campaigns and executing comprehensive, measurable plans. We can help your firm increase its brand awareness and credibility through strategic and consistent press coverage by positioning it in front of reporters within the legal, business and other trade industries.
Law firms retain Knapp Marketing because of our constant focus on achieving their PR objectives and our ability to succeed in the sometimes difficult but always competitive news cycles.
We provide effective public relations strategies for law firms through:
Media Relations and Outreach – We help attorneys build working relationships with reporters in order to position them as “go-to” sources for commentary and create opportunities to showcase attorneys’ legal expertise and thought leadership. We also develop press releases with compelling messages for traditional and online news outlets.
Bylined Articles – Publishing articles in targeted outlets enables attorneys to demonstrate their knowledge of a specific topic or industry trend to potential clients and referral sources. We seek out publication opportunities for attorneys based on their specific business development goals and their target audiences.
Speaking Engagements – Speaking at an event or moderating a panel can place your attorneys in front of audiences that lead to business development opportunities. We identify and secure high-level speaking engagements on industry panels to raise your attorneys’ profiles in the industries related to their practices.