It’s undeniable – a law firm’s online presence is its most public face in today’s Internet-driven world. Whether your firm needs to update its website, turn your blog idea into reality, or breathe life into your attorneys’ bios, Knapp Marketing understands how to effectively brand your firm online. Our time-tested Knapp Diagnostic process gives us deep insight into your firm’s brand, competitors and opportunities. We turn that insight into powerfully branded online tools and content that uniquely reflect your firm and help achieve your business development goals.
Blogs are an excellent thought leadership platform for many attorneys and law firms, and we are experienced in helping firms plan for and development engaging blogs. We provide soup-to-nuts blog development that incorporates current blog design best practices. Some of our most successful blogs can be seen here and here.
Our websites and blogs are built on a custom version of the rock-solid WordPress platform. While our custom administrative database makes editing your site a breeze, you have the benefit of thousands of plug-ins and innovations.
Attorney Bios and Practice Descriptions
The biographies and practice descriptions on a law firm’s website are the most frequently repurposed materials within a firm. They are also one of the most challenging projects marketing departments undertake, as there are many moving parts on both the project management and writing side that need to be managed. Knapp Marketing has substantial experience in streamlining the process for our clients while providing a superior work product. Read more >
RECENT BLOG POSTS
APRIL 26, 2016
Creating a great website is no small feat. Many companies and law firms may not realize that it’s only half the battle due to shifting Google search optimization guidelines and continued migration to smaller devices…Read the full article →
OCTOBER 12, 2015
Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found. In order to purchase your .law domain name, there are specific steps involved…Read the full article →
MARCH 25, 2015
Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your experience. Why not reward them with an engaging and insightful picture of what you can do? It’s always…Read the full article →