We help lawyers and legal marketers develop the skills and strategies they need to build business through social media. We provide customized social media training for legal business development to law firms of all sizes.
Social Media On Ramp
Social Media On Ramp takes attorneys from novice to skilled practitioner in three months. Attorneys not only learn to use the most relevant social media platforms, they leave with an understanding of how social media can be used for networking, prospecting and business development. This program includes one group training and one individual coaching session each month, ensuring that each attorney applies the learnings from that month to their own network and practice.
Social Media On Ramp opens the eyes of attorneys to the power of social media and incorporates case studies, success stories, strategies and concrete tips and tools to make using social media efficient. This mini-boot camp format keeps attorneys interested, motivated and challenged to demonstrate meausrable business development success in a short period of time.
Duration: 3 months
Four Case Studies
This 90-minute presentation profiles four lawyers and law firms who have had significant success utilizing social media for legal business development. The successful strategies are explained and translated into easily adoptable tips and action steps. The session concludes with a participant taking two significant steps on-line (live) to improve their on-line visibility and profile.
Duration: 90 minutes
LinkedIn for Lawyers
These 90-minute sessions reveal to attorneys the unlimited possibilities afforded by LinkedIn for business development; Session 1 is a highly motivational look at four lawyers and law firms who have had significant success utilizing social media and LinkedIn. This session is concluded with a live demonstration of an attendee improving his profile in real time. Sessions 2 and 3 are conducted in the firm’s training room and allow for individual profile improvement, strategy development and client targeting. At the conclusion of the program, attorneys have a completely different understanding of how LinkedIn can be used as a prospecting and relationship development tool through the numerous practical tips and strategies provided.
These trainings can be given as a series or independently, depending on the needs of the audience.
Duration: 1 month or 3 months (extended individual coaching available)
RECENT BLOG POSTS
DECEMBER 9, 2015
Just before Thanksgiving, Greentargetand Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of social media and law firm–generated content. …Read the full article →
MAY 7, 2014
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided whose message would get through and before the social networks truly took over — you…Read the full article →
JANUARY 11, 2014
While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of critical importance). Can you say, “Company pages?” At their most basic level, LinkedIn.com Company pages…Read the full article →