Penny Paul

Penny Paul brings to Knapp Marketing over 12 years of marketing strategy, public relations, and branding experience.  A graduate of Yale University and Cardozo School of Law, she has served as an in-house law firm marketing director at a domestic law firm, in business development at an international law firm, and as a senior strategist at several agencies.  Penny’s specialty lies in helping law firms define their brands, and then develop and execute plans which will effectively and persuasively deliver those brands to target audiences.

Penny has also conducted public and media relations campaigns for many high profile law firm and corporate clients, attaining placements in top tier media outlets and publications, and also managing crisis communications to contain negative coverage.

An award winning writer, Penny manages projects integrating a variety of communication vehicles including social media, websites, events, press outreach and corporate communication. She is skilled at developing content like practice group descriptions, business plans, attorney biographies, blog posts, white papers and by-lined articles.



PR in the Age of Alternative Facts

screens 2FEBRUARY 15, 2017
Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically. Read the full article →


6 Tips for Improving Your Chambers Submission in 2017: How to Streamline Internal Processes for More Productive Results

now chalkboardJANUARY 26, 2017
Now that Chambers submissions have been completed, you can relax, right? Actually, now is the ideal time to conduct an internal post mortem to see how you can improve your in-house processes in 2017 to ensure better Chambers results.
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Chambers Referees: Valuable for More than Just Rankings

JUNE 16, 2016
Asking clients and colleagues to act as references on your behalf is more than just asking a favor that will help you gain recognition in this esteemed publication – it is a business development opportunity in and of itself…
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