Amy Knapp is a business development and marketing consultant with over 20 years of experience in the professional services industry. She has served as a senior marketing strategist and a communications professional, and she is an experienced facilitator and is an expert in legal services marketing.
Over the past several years, Amy’s projects have included re-branding and business development campaigns for small, mid-size and Am Law 200 law firms. Her work has included web repositioning, national advertising, firm-wide marketing plan development, practice-group specific business development campaigns, RFPs and proposals. Other projects have included the introduction of E-Z Pass to New Jersey highways and the introduction of high-end food retailer Dean & DeLuca to the D.C. market.
Graduating from Westminster College with degrees in Political Science and Writing, she went to work for Daniel J. Edelman, one of the world’s largest PR firms. Amy also directed a consulting firm where she focused on public presentations and community-wide information campaigns, including the first electronic town meetings and served as speechwriter for the President of the National Association of Homebuilders. Amy is a 2016 Fellow of the College of Law Practice Management.
RECENT BLOG POSTS
MAY 7, 2014
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided whose […] Read the full article →