AMY KNAPP 

Amy Knapp is a business development and marketing consultant with over 20 years of experience in the professional services industry. She has served as senior marketing strategist, communications professional, and experienced facilitator, and is an expert in legal services marketing and business development.

Over the past several years, Amy’s projects have included re-branding and business development campaigns for small, mid-size and AMLAW 200 law firms. Her work has included web repositioning, national advertising, firm-wide marketing plan development, practice-group specific business development campaigns, RFPs and proposals. Other projects have included the introduction of E-Z Pass to New Jersey highways and the introduction of high-end food retailer Dean & DeLuca to the D.C. market.

Graduating from Westminster College with degrees in Political Science and Writing, she went to work for Daniel J. Edelman, one of the world’s largest PR firms. She has also served as speechwriter for the President of the National Association of Homebuilders, and directed a consulting firm where she focused on public presentations and community-wide information campaigns, including the first electronic town meetings. 

 

AILEEN HINSCH 

Aileen has over a decade of experience supporting lawyers and law firms in their marketing and business development efforts.  Most recently, Aileen worked for an AMLAW 100 law firm of over 500 attorneys and focused on firm-wide media relations and improving the firm’s recognition from rankings such as Chambers & Partners and Legal 500.

Previously, Aileen worked with law firms ranging in size from 15 attorneys to 450 attorneys, helping them realize success with today’s crucial business development technologies, including the use of social media, blogs and mobile applications.  Other projects have included marketing plan development, website and marketing material development, advertising campaign design and media buying.  Aileen began her career as a trainer on legal services software.

She graduated from the University of Virginia with a B.A. in English and she earned her Master’s degree in Teaching from Boston University.  Aileen is Member-at-Large of the Legal Marketing Association’s Capital Chapter.

 

JOAN WIRTH

Joan Wirth is a market researcher and strategic planning specialist with over 20 years experience leading research projects for consumer products and professional product and service companies. Her areas of specialty include moderating focus groups, designing and conducting telephone, mail, on-line and one-on-one studies, as well as data analysis.

Over the past several years, Joan’s projects have included helping two of the nation’s largest homebuilders select geographic markets and assess market demand for various product types. She utilized a variety of research methods to lead these decisions, including geographic and consumer segmentation, product preference, brand awareness, consumer usage and attitude and competitive positioning. Most recently, Joan led Knapp Marketing’s implementation of a nationwide programming analysis for the Spina Bifida Association of America.

Joan holds a Bachelor’s degree in Business Administration, with a Marketing concentration from the University of Baltimore; and earned her Master’s degree in Organizational Development/Knowledge Management from George Mason University. She is currently pursuing a Certificate in Event Management from George Washington University.

Prior to opening her own consulting practice in 2002 she served as Manager of
Strategic Marketing for Pulte Homes and Senior Market Researcher for Black & Decker.

 

SAMANTHA COLLIER

Samantha Collier is a social media strategist specializing in the legal industry. Her blog, Social Media for Law Firms, won the 2011 Canadian Law Blog Awards in the Practice Management Section and she was recently recognized as one of the "The 24: Canada's Top Legal Social Media Influencers" from The Counsel Network.

Previously, Samantha worked with MBM Intellectual Property Law LLP, a national Canadian boutique intellectual property law firm as a business development coordinator. Projects included creating and maintaining the firm's social media accounts, marketing plan development and content management systems.

Knapp Marketing provides consulting services to law firms aimed at increasing their revenue streams through strategic positioning, marketing support and business development training.

We understand that the development of new revenue is dependent on three factors: positioning the firm’s practice areas in line with market needs; marketing support that strengthens the firm’s brand; and business development behaviors that lead directly to new or expanded engagements.

We provide the following services to help clients achieve their business development goals:

• Marketing Needs Assessments
• Strategic Marketing Plan Development
• Client Satisfaction Surveys
• Strategic Planning
• Retreat Design and Facilitation
• Attorney Marketing Plan Development and Coaching